After his address to Congress in April, President Biden didn’t take his message to the national news channels. Instead he and his team went all across America to sell their agenda at the local level.

This isn’t new. Nearly every modern day president and Member of Congress understands that all politics is local. But in today’s ever evolving communication landscape, it is becoming more important for politicians and corporations, alike, to understand the impact of a ground up approach.

According to Harris Poll data from an April 2021 survey, 65% of people tend to trust news and information from local…

Targeted Activation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store